Taha Dar

Taha Dar is the founder and CEO of SearchSmartly, an award-winning and venture-backed proptech startup that is transforming the way people find the perfect place to call home. Taha has a diverse background in technology, strategy, and finance. He started his career at the Red Bull Racing F1 Team, helping them implement AI technologies to improve data modelling and correlation. He has also held roles in M&A at Citi and Strategy Consulting at BCG. Taha holds an MEng in Aeronautical Engineering from Imperial College, and an MBA from the London Business School.


Pitch Club Participant

SearchSmartly is building AI-driven search technology to transform the property matchmaking experience, helping seekers discover the homes that are best suited to their unique needs - be it through commutability, access to green space, good local education, nightlife, or many other lifestyle factors.

Backed by Founders Factory and REACH UK, SearchSmartly’s revolutionary technology helps seekers find the right home in minutes rather than hours, while generating 5x better quality leads for portals and agents alike. Trusted by agents including Savills, CBRE and Countrywide, SearchSmartly’s hyper-personalisation algorithms also turn 30% more seekers into pre-qualified leads than the market average, by presenting the right properties, at the right time, to the right users.