Martha de la Torre is the CEO of El Clasificado, dbaEC Hispanic Media. Founded in 1988 as a weekly Spanish-language classified publication,ElClasificado.com is now the largest Spanish language classified marketplace inthe U.S. With Quinceanera.com, Su Socio De Negocios, and EmpleosLatino.com, ECHispanic Media provides a marketplace for business to business as well asbusiness to consumer media opportunities in the U.S Hispanic market.
El Clasificado was named Minority Small BusinessChampion of the Year by the SBA for helping small businesses thrive in LosAngeles. The Company has also been an Ernst & Young Entrepreneur of theYear finalist for Los Angeles. In 2020 El Clasificado won an Editor andPublisher award for helping over 500 struggling small businesses during thepandemic with free advertising and marketing tools.
Ms. de la Torre is a graduate of Loyola MarymountUniversity and a former CPA and audit manager at Ernst & Young where shespecialized businesses targeting the U.S. Hispanic market.
How El Clasificado Helped Hundreds of Latino SmallBusinesses Survive the Pandemic
This presentation looks at the impact of Covid on the general classifieds player El Clasificado, how the company adapted to these changes, and how they have emerged the other side stronger.