Jay Ku
Chief Commerce Officer

Jay Ku is the Chief Commerce Officer at TrueCar, Inc., responsible for improving traffic conversion through consumer traffic, customer acquisition, marketing campaigns, channel diversification and user segmentation.

Jay has extensive experience in full-funnel marketing, having joined the company from Nogin, a tech-enabled marketing and e-commerce agency, where he served as Executive Vice President and Chief Commerce Officer. While there, he oversaw all acquisition, retention, product marketing and other functions for more than 20 brands. Prior to Nogin, Jay developed full-funnel marketing campaigns for brands such as Ford, Toyota, Modcloth, Hurley, Ulta, Whole Foods and other consumer brands. He has built cross-platform strategies to drive engagement and sales through online retail and direct-to-consumer channels.

Jay holds a B.A. from Harvard University.


Personalizing the Car Buying and Selling Experience

Jay Ku is the SVP of Commerce at TrueCar.  TrueCar has built a trusted brand and a strong reputation for providing consumers with useful tools, research, market context, and pricing transparency as they embark on their car-buying journey.

In this session, Jay will deliver a case study as to how TrueCar is customizing and personalizing the car buying and selling experience based on consumer needs. He'll describethe new tools created to help people find the car they want based on their lifestyle and how we are delivering an easier way to shop for and ultimately purchase vehicles fully online.